copywriting

A guest blog-post for First Class Sailing, by Nicola Elam:

In 2017, I was delighted to be invited as a guest writer for a marine business situated on the south coast, First Class Sailing based in Southampton.

The angle was the business’s links to a well-known BBC TV show from the 1980s called ‘Howards’ Way’.

First Class Sailing are not only established in one of the show’s filming locations, but also offer a service that the TV broadcast helped raise awareness of during its popular reign.

We focused on a particular storyline that had involved a high drama solo-crossing of the Atlantic, by a young female sailor – a sector that is still growing, even in our modern era.

First Class Sailing actively encourage less well-represented social groups into the sport through their sailing courses.

If you would like a similar blog-post for your business on any theme, you can contact Nicola Elam on 0757 2580131 or email: nelam@theniceconsultancy.co.uk

Howards’ Way: Did That BBC TV Show Get You Into Sailing?

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